SYGMA Driver
App Poster Series
App Poster Series
Poster Design, Typography, Photoshop
The Brief:
SYGMA wanted a series of posters that would communicate the benefits of the SYGMA Driver App and entice drivers to download it as through the app you can download the road.
The Idea:
After creating initial moodboards my concept of a transport exploding through a phone was chosen and I was responsible for creating 3 posters. We wanted combine meaningful copy with impactful imagery to communicate to drivers that through the SYGMA App they could download the road.
The How:
To unify all three posters I used common elements like the typographic design and the image of a truck driving through the phone. To differentiate each poster a different setting was used behind the truck along with colour and icons.
