Harding
Plumbing Inc
Logo + Visual Identity, website design
The Brief: 
Harding Plumbing was looking for a brand identity and website that was authentic and spoke to their quality and craftsmanship. I was responsible for creating the logo as well as the branded artwork which included selecting and branding a single page website template 
The Idea:
The idea was to create a monogram that used the H and P from Harding Plumbing. 
The How: 
While working on the monogram and supporting wordmark I noticed the serifs from the slab serif font resembled pipes. To take this further I made connecting points between the H and P of the monogram to look like connecting pipe work. For colour selection I used a combination of royal blue and gold to help reinforce the communication of quality. For the website I was responsible for creating initial web mockups which included image selection as well as creating supporting typographic and icon treatments.
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