Prague Collection
branding, layout design, typography, illustration, web design
The Brief:
Weiser Locks required marketing collateral to support the launch of their new product line called the Prague Collection.
My Role:
I was responsible for creating all collateral which included collection logo design, lookbook, landing page, digital ads, product concept sketch drawings and in situ photo realistic renderings.
The How:
The Prague Collection was inspired by the soft modern design trend which features rounder, softer, warmer and more approachable design fluidity of elements. To communicate this I used warm neutral colours within the lookbook. I also created a rounded square shape that mimicked the shape of the door knob design. I used this shape throughout the collateral to unify the campaign.
Door lock concept sketch
Handle concept sketch
Handle set concept sketch
Door knob concept sketch
