Grace Foods, Campaign
Logo design, Branding, Marketing, Large Format Design
The Brief:
Grace Foods is an international brand of food products based in Jamaica and their key product portfolio for
2024 – Hot Pepper Sauce, Plantain Chips, Coconut Milk, Coconut Water, and Jerk Seasoning were not resonating the way the brand was hoping. We were responsible for developing an comprehensive advertising campaign to grow this portfolio that would resonate with both the Caribbean diaspora and local audiences in Toronto.
2024 – Hot Pepper Sauce, Plantain Chips, Coconut Milk, Coconut Water, and Jerk Seasoning were not resonating the way the brand was hoping. We were responsible for developing an comprehensive advertising campaign to grow this portfolio that would resonate with both the Caribbean diaspora and local audiences in Toronto.
My Role:
For this project I was responsible for the creation of all visual elements which included the Bring Home Flavour wordmark, Food Truck wrap, OOH designs and Microsite.
